marble77 asked: Do you happen to know the reasoning behind Mohawk Paper dropping the image of the Mohawk Indian from its logo?
Well I think Mohawk just wanted to be more contemporary and it has been introducing a lot of new papers for digital printing they also have a few digital smaller businesses under them like Pinhole press.
The Native American signifies tradition and I think Mohawk wants to represent modernity.
Pentagram has done a few focused branding projects for Mohawk for almost the last two decades so I trust they know the brand well.
There’s a bar at like every corner filled with attractive people everywhere.
But I’d rather shop for groceries and cuddle with a cat. I also enjoy that even though the L train is packed like a can of sardines, my commute to work has been cut in half.
Also my friend and I share shoe size and her closet is amazing.